Born in Terni in 1975 and graduated in architecture at the university of Florence, Lorenzo Granocchia  workwd and collaborated with Studio Castiglia Associati, where he trained professionally devoted to experimental forms, techniques and materials of the product Industrial and construction of stands following a process of integral design. In 2000 he founded his own studio, interpreting new trends in creating an essential lexicon, whose matrices are formal geometry inspired by the primary elements and the rigor with Executive pure and modern solutions and original, thanks to a continuous and constant process of research and study.

In 2011 he followed for Aster Cucine the concept of the new logo and the creation of a monograph Aster collects in one volume the distinctive characters of the company with major collections of modern and